Untamed Baseball Social Media 2025
Developing and crafting Untamed Baseball to be Untamable within Central Jersey
Client
Untamed Baseball
Duration
6+ Weeks
Services
Photography
Graphic Design
The Mission
This project showcases a comprehensive visual campaign that I developed for Untamed Baseball; a team focused around 9U-17U baseball in Central Jersey. With a bold and striking new visual identity, the team's energy and pride was put on full display. From game-day graphics and pictures of players working hard during practices, every visual was created to build a consistent and engaging brand experience across their main social media platforms; Instagram and Facebook.
The Outcome
The outcome was a cohesive and visually striking social media presence that elevated the brand across their social networks.Through custom graphics and high-quality photographs and videos, Untamed Baseball was able to consistently engage family and friends with professional, on-brand content on all things Untamed. Player spotlights, informational videos, gameday graphics, event pictures and more were unified by a strong visual identity, resulting in recognition and increased interaction across posts. The design system and style was spread across various forms, and although the difference in content; the quality and mark of Untamed would show throughout. This new style and visual refresh boosted the team’s online visibility but also helped establish a media presence that reflected the passion and personality that all across the Untamed family share.
Value Delivered
Significant value was brought to the team through this new identity that strengthened the team’s connection with its fans and community. By combining striking photography with bold, tailored graphics throughout each week, everything that the players were up to either in the facility or out on the field was being communicated; which helped to foster a deeper emotional connection with the families involved.
My Approach
My approach began with learning and experiencing really what made Untamed; Untamed. Throughout my time taking pictures during games or talking with players in the facility, I wanted to create visuals that felt authentic to everything created before me. Various elements such as the Untamed logo and color palette were already preestablished, and I wanted to not only honor them, but use my prowess and experience to enhance them even more.
My Process
Using various programs such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Adobe Lightroom and Cinema 4D with Octane Render, I began working on creating this fresh new identity. Baseball as a sport is dirty; you really have to get down and dirty to become the very best. This very detail I wanted to stay true within the graphics, and using various elements such as 4K grunge maps and textures really demonstrate the games gritty and rough aesthetic. Across every graphic and photo I knew I wanted one thing to always be the focus; the players themselves. Without the players either chasing their dream or just wanting to have some fun after school, Untamed Baseball would be nothing, so I knew the stars of the show would be the ones making it possible. While the players make the team function and act like the passengers of the imaganergy baseball plane the coaches would be the pilots and staff of said plane. While the organization prior to my involvement did not feel the need to shed much light on the coaches and staff, I fought to have them more included so that Untamed Baseball really can come together as a larger baseball family.
Closing Thoughts
This project highlights the impact of intentional design and storytelling within the world of sports media. By blending photography with graphic design, I was able to create more than just content for a baseball team; but instead built a visual identity that energized the team’s energy and fiery spirit. Every post became a chance to celebrate not just game wins or highlighted players, but instead the pride of every single person within Untamed Baseball.
